Zellers Unveils Sri Lanka’s First White Chocolate Centre-Filled Range

Zellers has introduced Sri Lanka’s first White Chocolate Centre-Filled range, bringing together smooth white chocolate, indulgent cream fillings and contrasting textures for a new chocolate experience.

Inspired by global centre-filled chocolate and dessert trends, the new range features a richer, milkier white chocolate shell with surprise fillings at the centre, creating a melt-in-the-mouth experience with an unexpected burst of flavour.

The range launches with two dessert-inspired variants: Red Velvet Cookie Cream Filled White Chocolate and Blueberry Cheesecake Cream Filled White Chocolate.

The Red Velvet variant combines creamy white chocolate with a red velvet cookie cream centre and crunchy cookie crumbles, while the Blueberry Cheesecake variant pairs white chocolate with a rich blueberry cheesecake cream filling, offering a balance of fruity sweetness and tangy cheesecake flavour.

Beyond taste, both varieties are designed to deliver a visually striking experience, with vibrant colours and contrasting textures adding to the appeal.

The launch reflects growing consumer interest, particularly among younger audiences, in innovative flavours, textures and visually engaging food experiences. By bringing popular dessert concepts into a chocolate format, Zellers aims to give Sri Lankan consumers a fresh take on familiar indulgence.

With its latest innovation, Zellers continues to position itself as a pioneer in Sri Lanka’s chocolate category, challenging conventional formats and introducing new flavour experiences to local consumers.