TBWA\Sri Lanka Named No. 1 Industry Leader at Dragons of Sri Lanka 2026 with Seven

TBWA\Sri Lanka has been named the No. 1 Industry Leader at the Dragons of Sri Lanka 2026, securing seven awards across four campaigns.

The agency’s haul includes one Gold, two Silver, two Bronze and two Black Dragons, with the recognised work created for two long-standing clients — Hutchison Telecommunications Lanka and Maliban Biscuit Manufactories.

Leading the agency’s performance was Hutch Roaming – The Roaming Hack, which won Gold in Artificial Intelligence and a Black Dragon in Small Budget. The campaign demonstrated how technology could be used as a creative tool to address a practical consumer challenge in an unconventional way.

Hutch Pissuwak (This is Crazy) also earned a Silver in Product Launch or Re-launch, recognising its distinctive creative approach to launching a Hutch proposition.

For Maliban Biscuit Manufactories, HumaniTill won Silver in Event or Experiential and Bronze in Cause, Environment or Sustainability. The campaign transformed the act of giving into a tangible experience, linking participation with positive social impact.

Meanwhile, Maliban’s The One Breath Challenge, created for Clean Air Day, received Bronze in Media as well as a Black Dragon in Creative Excellence.

The seven awards span categories including Artificial Intelligence, Product Launch or Re-launch, Event or Experiential, Cause, Environment or Sustainability, Media, Creative Excellence and Small Budget.

Nathasoruban Sivapatham, Chief Creative Officer at TBWA\Sri Lanka, said the breadth of the recognition was particularly rewarding, highlighting the agency’s approach of finding creative solutions to different business, consumer and social challenges.

The achievement reflects TBWA\Sri Lanka’s Disruption® in Action philosophy, which encourages teams to challenge conventional approaches and develop new ways for brands to connect with audiences.

Managing Director Renuka Marshall said being named No. 1 Industry Leader reflects the agency’s commitment to bringing a different way of thinking to every challenge, while Chief Operating Officer Ahmed T. Hassan highlighted the importance of collaboration and the trust placed in the agency by its long-standing clients.

The recognition marks a significant milestone for TBWA\Sri Lanka, reinforcing its ambition to turn unconventional thinking into creative ideas that challenge expectations and deliver meaningful impact.