SriLankan Airlines Plans to Establish Its Own Office in Australia

SriLankan Airlines is considering establishing its own office in Australia after a cost-benefit analysis indicated that operating a company-owned office could be more advantageous than continuing with its existing General Sales Agent (GSA) arrangement.

Deputy Minister of Ports and Civil Aviation Janitha Ruwan Kodithuwakku revealed that the airline’s Chief Executive Officer is currently preparing a proposal to establish the office.

The proposal is expected to be presented to the airline’s Board of Directors for consideration and approval.

Focus on Cost Reduction and Revenue

The proposed move is aimed at reducing operational costs while maximising revenue and improving the airline’s overall financial returns from the Australian market.

A company-owned office could provide the airline with greater direct control over its local operations and commercial activities, compared with relying on an external sales agent.

Proposal Awaiting Board Approval

The initiative remains at the proposal stage, with the final decision subject to approval by the Board of Directors.

If approved, the move would mark a change in the airline’s representation model in Australia, as it seeks to improve operational efficiency and strengthen its financial performance in the market.