Sri Lankan Entrepreneur Durga Kenny Expands BeWAXed to New Delhi
· Sri Lanka
Sri Lankan entrepreneur Durga Kenny has expanded her specialist waxing business, BeWAXed, to New Delhi through a collaboration with Indian beauty and wellness brand Tip & Toe India.
The new outlet is located on the second floor of Tip & Toe at Shop No. 31, Meharchand Market, Lodi Colony, with the business listing September 28 as its soft-opening date.
The Delhi expansion follows BeWAXed’s entry into Chennai, where the brand operates locations in Adyar and Alwarpet. The business currently has a presence across Sri Lanka, India and the Maldives.
Kenny founded BeWAXed 13 years ago as a salon specialising in waxing and continues to serve as its founder and chief executive. The business has since grown from a single Sri Lankan location into a regional chain.
The collaboration with Tip & Toe combines BeWAXed’s specialist waxing services with its Indian partner’s established presence in the beauty and wellness sector.
BeWAXed focuses on waxing and complementary skincare services, with an emphasis on trained specialists, selected products, hygiene and standardised service procedures.
According to the company, the New Delhi outlet will follow its existing training, hygiene and client-care practices as it works to maintain consistency across its locations.
The latest expansion marks another step in Kenny’s plans to establish the Sri Lankan-founded brand across South Asia, with further regional growth planned.