Sri Lanka Red Cross to Launch ‘RESPONSE’ Initiative, Names Danu Innasithamby Ambassador of Humanity

The Sri Lanka Red Cross Society is set to launch ‘RESPONSE – Every Need Deserves a Response’, a new initiative aimed at promoting humanity, compassion and greater community engagement.

The official press launch will take place on Friday, November 13, 2026, at 10.00 a.m. at the Courtyard of Cinnamon Grand Colombo.

The occasion will also mark the official introduction of popular personality Danu Innasithamby as the Ambassador of Humanity for the RESPONSE initiative.

The initiative seeks to reinforce the importance of compassion, collective responsibility and community participation in addressing human needs and making a positive difference in society.

Under the message ‘Every Need Deserves a Response’, the programme highlights the importance of responding to the needs of individuals and communities through humanitarian values and meaningful engagement.

The Sri Lanka Red Cross Society has invited members of the media and other guests to participate in the launch, which aims to reaffirm a shared commitment to humanity and community service.

The initiative carries the message: ‘Together, We Respond. Together, We Make a Difference.’

The launch marks another effort to encourage greater public participation in humanitarian activities and strengthen the spirit of compassion and solidarity within Sri Lankan communities.

Media and RSVP: Amila – +94 (77) 734 1111