Softlogic Life hosts Investor Forum 2026, unveils lifetime “Health for Life” insurance plan

Softlogic Life Insurance PLC successfully held its Investor Forum 2026 under the theme “Big Moves, Big Impact”.

The event brought together the Sri Lankan investment community to present the company’s performance, strategic priorities and future growth plans.

Softlogic Life also introduced the “Health for Life” health insurance plan.

Taking a new step in the healthcare sector in Sri Lanka, Softlogic Life has introduced a new health insurance plan called “Health for Life”. This is considered to be the first-of-its-kind insurance plan in Sri Lanka that does not have an expiry date for health coverage.

Softlogic Life Managing Director Iftikhar Ahmed says that as people are living longer and healthcare costs are also increasing, providing long-term health protection is essential. He added that the company is committed to building solutions, partnerships and platforms to modernize the healthcare sector in Sri Lanka.

While most traditional health insurance plans end at a specific age or point in time, the “Health for Life” plan is designed to provide continuous coverage throughout life. This allows customers to continue to have health coverage even as they age.

The company’s Deputy CEO, Ms. Indu Attigalla, said that the point at which traditional insurance plans often end is when people need health protection the most. One in four people in Sri Lanka are over the age of 60, and that number is expected to increase further. Therefore, she said that the “Health for Life” plan will give people the confidence to plan for the future.

The theme of the marketing campaign launched to promote this new insurance plan is “Age is not a barrier to pursuing life’s passions”. World-famous cricketer Wasim Akram has joined the main cast.

World-famous cricketer Wasim Akram also joined the cast.