MINISO by Abans Appoints Youth Music Sensation SANA ROHANSI as Brand Ambassador
· Sri Lanka
MINISO by Abans has appointed youth music sensation SANA ROHANSI, widely known as SANA, as its Brand Ambassador, bringing the brand’s “Life Is for Fun” philosophy to life through music, creativity and youthful self-expression.
Known for her vibrant personality and strong connection with Sri Lanka’s younger audiences, SANA aligns with MINISO’s youthful brand identity and its focus on positivity, creativity and fun.
As part of the collaboration, MINISO has released a new song titled “Switch on Your Happiness,” featuring SANA. The song reflects the brand’s emphasis on spreading happiness and encouraging audiences to embrace positivity in their everyday lives.
The partnership brings together music and lifestyle retail, using SANA’s appeal among young fans to connect with consumers through entertainment and creative expression.
Through this collaboration, MINISO aims to strengthen its engagement with Sri Lanka’s youth while highlighting the role of music and personal expression in its brand philosophy.
The appointment marks a new chapter in MINISO by Abans’ efforts to connect with younger consumers through engaging experiences that celebrate individuality, creativity and the joy of everyday moments.