Kelly Felder Expands into India with New Hyderabad Location

Sri Lankan fashion brand Kelly Felder has expanded its international presence with the opening of a new location in Hyderabad, India, marking the latest milestone in the brand’s growing journey across South Asia and beyond.

Established in 2007, Kelly Felder has built a strong reputation in Sri Lanka for contemporary women’s fashion, offering ready-to-wear styles designed for the modern woman. The brand’s journey now spans Colombo, Melbourne and Hyderabad, reflecting its ambitions to reach women across diverse markets and cultures.

The Hyderabad expansion represents an important step in Kelly Felder’s international growth strategy, bringing its distinctive approach to fashion to the Indian market.

With a mission of empowering women through fashion, Kelly Felder focuses on creating clothing that gives women confidence in their individual sense of style. Its collections are developed by an in-house creative team and draw inspiration from customers, diverse cultures and positive global influences.

The brand describes itself as bold and progressive, creating versatile styles for women navigating the different phases of modern life. From everyday looks to statement pieces, Kelly Felder continues to introduce fresh collections designed to offer stylish, ready-to-go options.

Over the years, Kelly Felder has grown through Sri Lanka’s highly competitive fashion industry to become one of the country’s recognised women’s fashion brands. Its expansion into Hyderabad signals a new chapter as the brand takes its Sri Lankan fashion identity to a wider international audience.

With India offering a vast and diverse fashion market, the Hyderabad location provides Kelly Felder with an opportunity to connect with a new generation of customers while continuing its mission of celebrating confidence, individuality and contemporary style.

The latest expansion strengthens Kelly Felder’s international footprint and positions the Sri Lankan-born fashion brand for further growth across global markets.