International Coffee Day: GCC eye global markets for Araku coffee

GCC chairman Kidari Sravan Kumar with officials and staff during a special programme organised at the Arabica Araku Valley Coffee Café in Visakhapatnam to mark International Coffee Day on Thursday.

The Girijan Cooperative Corporation (GCC) organised a special programme at its Arabica Araku Valley Coffee Café at East Point Colony in Visakhapatnam on the occasion of International Coffee Day, serving free Araku coffee to customers.

GCC chairman Kidari Sravan Kumar said that the corporation was working to secure wider international recognition and expand markets for coffee produced by tribal farmers in the Araku Valley.

He said: “The State government is extending support to promote Araku coffee internationally. Prime Minister Narendra Modi’s mention of Araku coffee in his Mann Ki Baat programme has helped increase its recognition across the country.”

Mr. Sravan Kumar thanked Deputy Chief Minister K. Pawan Kalyan and Tribal Welfare Minister Gummidi Sandhyarani for supporting efforts to promote Araku coffee globally.

He said: “Araku coffee had been introduced in international cities, including Paris, and at Davos as part of efforts to promote the coffee in overseas markets. Greater acceptance in international markets would help tribal coffee farmers secure better market access and improve their incomes.”